Marketing is defined as ‘the management process responsible for identifying, anticipating and satisfying customer requirements’. sws believe that marketing in the public and third sectors encompasses more than this, with market research, branding, development and management of quality products and services to satisfy specific needs, and effective promotion, all elements to be considered. Understanding customer, community and stakeholder needs is crucial.
sws fully understand this wider set of our clients’ marketing concerns within the context of an increasingly complex environment. Key to our approach is our ability to offer integrated marketing services on our clients’ behalf. We concentrate our energy on providing consistency in honing your message when communicating with your stakeholders.
Our fully integrated marketing packages include research, creation of websites, writing news and feature articles, compilation of company brochures and related corporate marketing material.